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UVM Fresh Ideas: Leveraging the Vermont Brand


Presenter: Karen Fleming Heidelmeier
Date: Friday, October 2, 2015
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The Vermont “brand” has developed a strong reputation in the marketplace, and many organizations have benefited from associating their brand with the Vermont brand. This seminar explores the Vermont brand and how companies can effectively, and legally, strengthen their own brand and marketing by leveraging the power of the Vermont brand. The seminar will also cover how to improve the overall effectiveness of a firm’s brand management and marketing efforts.

Benefits include learning more about the Vermont brand, exploring how to leverage the brand’s image and attributes to benefit your own brand and company image, and understanding the key elements of developing and managing a successful brand and how to apply them to improve the effectiveness of your organization’s marketing efforts.

Fresh Ideas is a complimentary breakfast and presentation series where we provide you with a consolidated hour of valuable content that you can bring back to your organization as well as network with Vermonters from top companies around the area. We have hired Thought Leaders to provide cutting edge content! These complimentary networking and training forums will be held at the DoubleTree Hotel in South Burlington.

Fresh Ideas is appropriate for: rising leaders, supervisors, and managers at all levels.

We believe that this content will drive innovation and we want your business to thrive. Invest your time in Fresh Ideas.

Where: Double Tree South Burlington

Daily Schedule:

  • 8:00: Breakfast available
  • 8:15 – 9:30: Fresh Ideas Presentation
  • 9:30: Networking Opportunities

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